So, you want to sell a San Diego home? (The second in a series of thoughts for home sellers)


Image by cindylinsf via Flickr

I mentioned in my last post that you would want to stage your home. Staging has different definitions for different people. For me, staging is the act of depersonalizing your home so that buyers can picture themselves living there. You are going to need to pack to move anyway, just think of staging as early packing. Every study has shown that you will get back every dollar you spend in staging with either a higher price or a quicker sale.
I hear stories all the time about the effects staging a home can make on buyers. Go to any new home development and take a look around. You will see a house with furniture and accessories all around but you will also notice the effect is to allow you to envision yourself living there. Staging can do the same for your home.

I suggest you enlist the advice of a professional decorator or home staging company.  Now before you blow me off and stop reading, give me a chance to explain. Have you ever noticed a home setting in a magazine ad? Notice how whatever the item being sold, it is showcased to the maximum advantage. Whether it is a TV, furniture, windows or flooring, your eye is drawn to that object. Staging can do the same for you. It can maximize that
great fireplace in the family room, the terrific view of your back yard from the kitchen or the cozy window seat in the living room. Every room in your house has or can have a selling point. A professional stager can point out those features and give you advice on how to maximize the presentation.

The cost of staging can accommodate any budget. Say you invest $500 in new linens for the bedrooms and bathrooms, add throw pillows to the living room furniture and some silk flowers to a new vase in the dining room and sell your home in 2 weeks instead of 2 months. That seems like a small investment for a big return. Or for example, you hire a painter to repaint your entire home for $2000 and get your full asking price versus having to offer $4000 as a credit to a buyer to repaint the home. Seems like a pretty good
investment to me. Any stager should be able to offer suggestions even with no budget, put away your family photos, de-clutter your shelves, clean out your closets; even little things can help a lot.

You can find staging companies through friends, family, the internet or your real estate agent. Take the time to figure out your budget and then interview at least two (three is better) companies for their ideas on your home. You can often do the work yourself but be sure you have the time. There is no sense in spending a month repainting your home when a professional could do it in 3 days and get your home sold faster. If you are going to do it yourself you need to pay attention to all the details. Retiling your shower doesn’t buy
you anything if the finished product looks like a do-it-yourselfer did the work. Remember your competition is also looking for ways to attract buyers so make sure you stand out from the crowd.

About catherinetalksrealestate

I am a San Diego native who loves everything about San Diego. I enjoy camping, hiking and reading. I am a licensed real estate agent in San Diego working with Coldwell Banker.
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One Response to So, you want to sell a San Diego home? (The second in a series of thoughts for home sellers)

  1. Pingback: New York Homeowners: Sale your home at TOP Dollar – Tips for Staged the home Appeal to the Buyer « Diana Wu —

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